Are You an Annual or Perennial Seller?

Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday, made my top book of 2017 (coincidentally published on my birthday). It’s a modern classic that will be read for years to come. Now that you already know my feelings…

Making Chickens Concrete

In a recent interview on The Art of Manliness Podcast, the host, Brett MacKay, was interviewing Peter Brown co-author of Made to Stick: The Science of Successful Learning. In the interview, Mr. Brown made the comment that the only way to make learning stick…

Is Your Farm A Crystal Hippopotamus?

In 2012, Nassim Nicholas Taleb published, Anti-Fragile: Things That Gain From Disorder, a book that leaves you asking yourself if you’ve not just created a stable life, but an Anti-Fragile one. Taleb’s first book, The Black Swan (nothing to do with the movie), predicted the financial…

Your Successful Farm Business by Joel Salatin | Review

Every time Joel Salatin publishes a new book, you can be sure that you’re in for a treat. His books range in their content from the technical, to philosophical, to humorous, and back again. Regardless of where you are at in your farming career,…

Who’s Story Is It Anyway? – Building A StoryBrand | Review

We have a nasty habit of taking information apart and placing it in boxes, marked in felt marker to identify what it is, where it goes, and how it applies. This is a great way to make sense of the world, however it has…